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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. Have your own story you'd like to share? Submit your story here.



Story Collection

The Difference: Taylor Credit Union

Providing Our Members With the Tools They Need

Apr 19, 2019
  • Fostering Financial Literacy
A young man with negative credit history applied for a home loan. Our loan officer, who is a Certified Financial Coach, showed him ways to clean up his credit.
stories_t_cloverbelt credit union

Loan Extensions, No Payments, & Waived Interest During Cancer Treatment

Apr 19, 2019
  • Rainy Day Support - Medical Bills
We have a self-employed over-the-road trucker who has his semi financed with us. Unfortunately, he was diagnosed with cancer and will be unable to drive for six months while receiving chemo treatment.
stories_t_prime financial credit union

Viridiana and her Family Had Always Dreamed of Living on a Farm

Apr 19, 2019
  • Serving the Underserved
With our expanded services, we are able to accept alternate forms of identification including ITINs. We helped make her family’s dream a reality.
stories_t_westby coop credit union

Helping Our Communities Recover

Apr 19, 2019
  • Charity & Community Service
After the floods of 2018 devastated our serving area from Coon Creek to Kickapoo Valley to the Baraboo watershed, WCCU committed to the recovery of our communities.
stories_t_blackhawk community credit union

"I Left the Branch Feeling Like I Was Being Taken Care Of"

Apr 18, 2019
  • Identity Theft Prevention & Mitigation
“My personal computer was accessed by an unknown entity. When I realized what was occurring and that it was probably a scam, I went to the branch to see if any funds had been withdrawn, which they had."
stories_t_fond du lac credit union

Helping When No Other Local Financials Would

Apr 18, 2019
  • Above & Beyond Service
A non-member with children was forced from her home due to flooding in town and lost everything. Her employer had a relief fund, but no other local financials would cash the check.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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