A 19-branch financial institution serving more than 120,000 account holders with assets of $1.4 billion sought to obtain new checking households and improve the value of accounts through the use of customized, targeted direct mail.
The financial institution chose Harland Clarke's household acquisition solution, Acquisition Accelerator®, for its proven track record of delivering impressive results, sustained development and exceptional return on marketing investment (ROMI). A year-long, seven-wave campaign resulted in five waves with ROMIs of 300% or greater, with the highest reaching 400%.
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