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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. Have your own story you'd like to share? Submit your story here.



Story Collection

stories_t_westby coop credit union

Pursuing the American Dream

Jun 01, 2021
  • Supporting Main St
When other financial institutions did not want to take the risk on this startup business, we carefully reviewed this member's financial factors and business plan while also trusting in her knowledge, skills, and work ethic.
Co-op Credit Union

Our Cooperative Principles

Mar 01, 2021
  • Community Partnerships
When we say we work to support and enrich our communities, it’s much, much more than donations and sponsorships.
WESTconsin Credit Union

A Member Since 1954

Feb 18, 2021
  • Above & Beyond Service
Gilbert has been a member since 1954. He was fresh out of the military, and while he and his wife had begun renting an apartment, they had nothing else. He tried to get a loan from multiple area banks, but—without credit--they would not help him.
The Difference - Avestar Credit Union

In Control of Her Future

Jan 15, 2021
  • Second Chances & Refinancing
We had a young mother of two who was contemplating filing bankruptcy. Our loan officer gave her a call, and they talked about what she would be including in the bankruptcy.
PCM Credit Union

Mortgage Relief During the Pandemic

Jan 11, 2021
  • COVID-19 Response
In 2020, we developed a unique program for all first mortgage holders, giving them the ability to reduce their interest rate and the opportunity to enter into a simple modification agreement that would allow for 9 months of interest only payments.
The Difference - Fort Community Credit Union

Educating Our Communities

Sep 25, 2020
  • Fostering Financial Literacy
While many financial institutions say that they want more people to have a better understanding of personal finance, credit unions go the extra mile and actively find ways to educate our communities.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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