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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. Have your own story you'd like to share? Submit your story here.



Story Collection

UnitedOne Credit Union

Helping Small Business Owners in a Difficult Year

Sep 21, 2020
  • COVID-19 Response
2020 was a struggle for so many people in our communities, including our small business owners.
WESTconsin Credit Union

Lowering Rates, Shortening Terms, Lowering Payments

Sep 15, 2020
  • Second Chances & Refinancing
A couple came into WESTconsin who had just wanted to open a savings and checking account. While opening these accounts, our Member Service Representative had a chance to review their financials.
stories_t_westby coop credit union

Avoiding Foreclosure & Paying Off Hard Money Lender

May 01, 2020
  • COVID-19 Response
When it came time for a veteran-family owned and operated motel to pay off their land contract to finalize the purchase of real estate, several banks turned them down and they resorted to a hard-money lender to fulfill their obligations.
WESTconsin Credit Union

"Thank You For Helping Save a Small Local Business"

Apr 20, 2020
  • COVID-19 Response
"The fact that you spent time funding our small $9,000 PPP loan just may have saved my business!"
The Difference - Fort Community Credit Union

The Meaning of Member Loyalty

Jan 01, 2020
  • Membership Perks
A member called to check her account balance shortly after we had paid out dividends for our Member Loyalty Cash program.
Park City Credit Union

Helping Small Business During COVID-19

Jan 01, 2020
  • COVID-19 Response
As many small businesses were being put under hardships regarding pandemic restrictions, we knew we had to step up.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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