Mar 06, 2020
In a changing digital world, many consumers continually weigh convenience and customized experiences with the privacy of their personal information. Consumers become accustomed to perks like scanning their loyalty card for an extra five dollars off, seeing an ad or coupon that fits their needs, enjoying faster searching, or matching a weather report with their exact location. Simultaneously, they demand increased protection of their personal information and transparency over how the information is used.