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The Difference


People Before Profit Stories

Whether it’s helping a member escape predatory lending, rebuild credit, weather an illness, save for a home, or simply be given a second chance, credit unions are uniquely equipped to provide a lifeline when other financial institutions can’t or won’t. Check out our collection of stories below--all submitted by Wisconsin's credit unions. Have your own story you'd like to share? Submit your story here.



Story Collection

UW Credit Union

Personable & Professional During Difficult Times

Aug 19, 2021
  • Rainy Day Support
A member had recently gone through a divorce and shared her appreciation for staff at one of our branch locations.
UW Credit Union

From Insecurity to Tears of Joy

Aug 19, 2021
  • Fostering Financial Literacy
Initially, she expressed feelings of insecurity about finances, but our staff was able to make her feel comfortable.
County City Credit Union

The Extra Mile for a Stranded Member

Aug 19, 2021
  • Auto Loans
One of our members was in desperate need of help with an auto loan. Her car had died, she had limited income, and she was left stranded without it.
Marshfield Medical Center Credit Union

Consolidating Debt & Satisfying Collections

Aug 18, 2021
  • Second Chances & Refinancing
Many banks would not consider granting the loan due to the existence of those collections, but we were willing to give the member the loan AND help clear up those items.
Prospera Credit Union

More than a Simple Auto Loan Refi

Aug 18, 2021
  • Second Chances & Refinancing
e not only discovered another auto loan with a higher rate than what Prospera could offer, but a few more loans that could be refinanced as well.
The Difference - Fort Community Credit Union

Answering a Prayer

Aug 17, 2021
  • Rainy Day Support - Medical Bills
A member called and felt comfortable enough to share that she had been injured and was really having a hard time making ends meet.

What's a Credit Union?

What makes credit unions different from other financial institutions, and why does it matter? 

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Find A Credit Union Near You

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Credit Unions vs. Banks

What's the difference between a credit union and bank? Check out this interactive infographic! 

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Share Your Stories

From accounts of above and beyond member service, to granted second chances, to responses to disaster, to meeting community needs, to returning funds back to their members through patronage, and more—your stories educate policymakers and the public about their banking options and are vital to preserving The Credit Union Difference.

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